Privacy Policy
Last updated: 19 June 2026
Who we are Clover Lane ("we", "us", "our") operates cloverlaneboutique.com. We are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
What data we collect
- Name, email address, billing/shipping address, and phone number when you place an order
- Payment information (processed securely via Shopify Payments — we do not store card details)
- Browsing behaviour and device information via cookies and analytics tools (e.g. Google Analytics)
- Communications you send us (e.g. enquiries, returns requests)
Why we collect it
- To process and fulfil your orders
- To send order confirmations, shipping updates, and customer service communications
- To improve our website and marketing (with your consent where required)
- To comply with legal obligations
Legal basis for processing
- Contract performance (order fulfilment)
- Legitimate interests (fraud prevention, analytics)
- Consent (marketing emails — you may opt out at any time)
Who we share data with
- Shopify (our e-commerce platform)
- Shipping carriers and fulfilment partners
- Payment processors (Shopify Payments / Stripe)
- Analytics providers (Google Analytics)
We do not sell your personal data to third parties.
How long we keep your data Order and transaction records are retained for 7 years in line with HMRC requirements. Marketing consent records are kept until you withdraw consent.
Your rights Under UK GDPR you have the right to: access, rectify, erase, restrict, or port your data, and to object to processing. To exercise any right, contact us at customerservice@cloverlaneboutique.com.
Cookies We use essential, analytics, and marketing cookies. You can manage your preferences via our cookie banner or your browser settings.
Contact For any privacy queries, email us at customerservice@cloverlaneboutique.com